COMING SOON - The White Line

Get ready for The White Line! This is Mama Aswan’s intentional, minimalist collection: zero added fragrance, zero colorant, maximum comfort. Not “boring unscented,” but a calm, reliable system you can use from head to toe without wondering, “Is this going to set my skin off?”

The White Line is for when your skin (or your workplace… or your pilgrimage packing list) needs peace, not perfume. Think: a complete, fragrance free routine you can trust—cleanse, moisturize, exfoliate, repeat—without juggling ten different products or dodging mystery ingredients. It’s the line you reach for when you want relief, simplicity, and the confidence of knowing your skin is in good hands.

What The White Line Gives You:

• Relief Without The Guesswork: A low-stress routine that respects sensitive, reactive, and easily-irritated skin.

• Simplicity, On Purpose: Fewer extras, more essentials—easy to understand, easy to stick with.

• One System, Many Situations: Home, work, travel, Hajj/Umrah—same soothing routine, different zip code.

• Confidence In Every Swipe: Feel clean, moisturized, and put-together, without leaving a cloud of scent behind.

This is your “safe space” collection. No loud fragrances, no bright dyes—just thoughtful, gentle basics that quietly do their job. Check back soon for the full lineup and get ready to build your calmest routine yet.

Why You’ll Love The White Line

• Your skin gets comfort and care, not chaos and reactions.

• Your routine becomes simple enough to do on autopilot.

• Your bag, suitcase, or Hajj kit stays light, neat, and scent-free.

• Your gifts feel thoughtful and safe, even for the pickiest skin.

Who It’s For

• Fragrance Sensitivity / Allergy Crew: Label-checkers who read ingredients like a thriller and don’t play about reactions.

• Dye & Ingredient Minimalists: Folks who want “plain, safe, and trustworthy” over flashy and complicated.

• Pilgrims & Travelers (Hajj/Umrah & Beyond): Easy-to-pack, fragrance and alcohol free routines that respect guidelines and simplify your kit.

• Scent-Free Workplace Warriors: Healthcare workers, caregivers, and office folks who need to be clean, moisturized, and totally unscented.

• Careful Gift-Givers: When you want to say “I care” without gambling on someone’s scent preferences or sensitivities.

Check back soon—The White Line is almost ready to move into your daily routine.